Advertising has always provided great opportunities to connect with an audience and communicate a message and story.
With audiences becoming more fragmented year by year, this has created a few more challenges but also created opportunities.
In essence, the principles of advertising have stayed the same - applying spend in the most targeted way for the best ROI.
Online is a massive part of business marketing today. Many digital marketing campaigns utilise use a broad range of digital advertising platforms. These might include Adwords, Facebook, YouTube and other social media platforms.
Offline should not be forgotten though, and is just as important as online for many businesses. Many offline initiatives are very worthwhile pursuing and for promoting websites. These include print & press advertising, radio, signs, brochures, pamphlets, telemarketing and TV Ads.
An important part of advertising is developing good campaigns, messaging and consistency in your branding. Add this with the right online and offline strategies to correctly defined audiences and markets, and advertising will become your friend.