The challenge for business is not only to communicate and distribute content through the multitude of digital channels but also create content that connects, engage and converts through each phase of a customer's journey!
It is fair to say, we all agree, that there is no shortage of content on the internet. The explosion of content just multiplies significantly every year.
Not that many years ago, average ideas and sloppy content could do quite well. Early adopters had a vast playing field to present their products and services with lighter volumes of competing content. It is quite obvious now the game has changed significantly.
Outbound marketing and traditional advertising spends are now channeled more into inbound marketing strategies.
The spends on online marketing creative ideas, production and in digital marketing as a whole, have increased. In turn, this has raised the standard of content overall.
The challenge for small to medium businesses is not just creating content, but creating content that effectively works together to deliver results that meet the business and marketing objectives.
In the long run masses of below average content can only harm a business and it’s brand. A better strategy is to deliver and communicate a higher quality of content that targeted to each phase of a customer's journey. This is where content marketing comes into its own. Most businesses have a wealth of knowledge and expertise to be leveraged. Developing high-value content from this valuable information usually results in greater rewards.
When it comes to Content Marketing having a strategic digital marketing partner can take pressure off already overstretched business owners, managers, or internal marketing resource.