There is a broad range of mediums and structures to package FMCG products. Be it rigid or flexible packaging; each has its specific technical requirements in the development process.
Having your packaging, not only technically correct but also visually engaging, is critical. The principal focus must be on projecting the essence of your branding while enhancing your products overall presentation and communication.
Packaging structure has an important part to play in the development of packaging design while branding is a key contributor to the overall visual design and messaging. Other influencing factors are a products "point of difference," and knowing the target market.
The packaging design process can be very rewarding, and the launch of a new product can be an exciting time. The use of online initiatives like websites and digital marketing provide the perfect vehicle to provide launch exposure. Additional reach can be gained through advertising. Providing excellent opportunities to get your product in front of targeted audiences.
As with most things packaging requires a lot of advanced planning. Having a specialist involved early can save a lot of back tracking between the structure and design phases. Ultimately producing a more rewarding development process and finished results in the packaging.
Packaging continues to be one of the unique processes that has stood the test of time. Offering a tangible, and engaging experience to consumers with your products and brands, in a digital age.