Your website and its' web design are cornerstone developments for your business, and it’s online/digital marketing.
A website is an exciting platform to express all aspects of your brand. Showcasing the real value and points of difference in your business, products, and services.
Points to consider for new web design and development.
When approaching a new web design and build or website refreshment, the developing company should have a good understanding of your business.
The use of strong imagery and engaging content that reinforces your branding and positioning should be a must and well-written copy, that is also SEO friendly is a huge bonus to the search and ranking of a website.
CRO or Conversion Rate Optimisation is another area that is of importance. Converting traffic into actions you want to take place on your website or landing pages.
What is the purpose of your website?
Understanding what marketing function you want your website to perform is a key point in building your website correctly.
Platforms for purpose and development.
The business and marketing purpose of your website will determine what platform is best for your business. If you want to update some of the content yourself, then a CMS such as WordPress is a great option. WordPress is also a great e-commerce platform for small business with the addition of Woocommeerce.
For some businesses Website Builders maybe the correct solution. However, a well-supported platform like WordPress provides excellent flexibility. The platform has excellent functionality options and the ability to integrate third-party products help future-proof your business investment.
Most websites will need to be marketed to grow traffic volumes initially. Web marketing strategies may include paid advertising spend like Adwords. The balance generally is between the spend on quicker returns from paid traffic, versus, the long-term investment into organic search traffic. Delivering traffic from organic search should really be an ongoing focus to ultimately reduce your paid spend.
Content marketing strategies with good converting landing pages will help deliver better conversion rates from your website.
Website monitoring, measuring and optimisation should be a regular part of website marketing plan.
Launching your website is just the beginning.
For most businesses and organisations, websites are a living entity. Regular updates are required to implement and optimise marketing initiatives, communicate business advancements in your products and services. Ongoing reviews of analytics and further refinement of content and SEO is key to improved ROI.
Along with this, market insights and engaging content should result in your website being a productive and valued cornerstone of your business and marketing.